RESUME

My accomplishments as of today.

EDUCATION

Bachelor of Arts: Professional Writing
Concentration in Editing & Publishing
Michigan State University | East Lansing, MI
August 2015 – December 2018

NOTABLE EXPERIENCE

Web Content Specialist | BigCommerce | September 2020–Present

  • Builds template-based web pages using Craft CMS for digital marketing campaigns, product-marketing, customer marketing and partner teams for the US, UK, Australia and additional regions
  • Assists in building A/B tests for web pages and lead generation flows
  • Assists in adding features and optimizations to the BigCommerce Blog based on WordPress
  • Supports continuous improvement efforts for search engine optimization (SEO) and website usability as well as web publishing best practices (e.g. formatting, editing, technical/systemic considerations)
  • Collaborates closely with the Brand, Design, Product, and other appropriate teams to further develop best practices for web content
  • Creates and edits content following established style guidelines
  • Evaluates content for relevance, clarity and timeliness
  • Coordinates with Design team for development of image assets and to ensure brand compliance and consistency, enforcing established design and content standards
  • Provides administrative support to CMS contributors, collaborating with IT partners as needed
  • Oversees the training of new web publishers in Craft and WordPress blog publishing; develop/edit proper training resources

Associate Web Content Publisher | BigCommerce | September 2019–September 2020

  • Supported content improvement efforts for SEO and website usability, as well as web publishing best practices (e.g. formatting, editing, technical/systemic considerations).
  • Created and edited content following in-house style guidelines.
  • Built template-based web pages using Craft CMS.
  • Assisted in building A/B tests for web pages and lead generation flows.
  • Assisted in adding features and optimizations to the BigCommerce Blog.

Marketing Coordinator | University of Texas at Austin, Texas Engineering Executive Education | May 2019–September 2019

  • Worked in a dynamic team environment of educational program coordinators, business development specialists, marketers, and higher education professionals.
  • Wrote and edited all social media and email marketing copy.
  • Analyzed market trends to develop an intuitive brand strategy.
  • Efficiently utilized marketing automation systems for social media and email.
  • Compiled KPI’s and other metrics to monitor areas of need and improvement.

Editorial Assistant | Spartan Magazine | December 2017–April 2019

  • Researched possible subjects for articles to capture inclusive, unique Spartan alumni stories.
  • Wrote articles and small-length pieces for each quarterly magazine, which is distributed to over 500,000 MSU alumni around the world.
  • Proofread and copy edited each issue prior to print.
  • Managed the online text version of each issue to ensure accessibility standards were met.

Digital Content Editor, Editorial Team Member | ING Magazine (NOW: The Current) | August 2017–August 2018

  • Wrote and edited articles and blogs on a bi-weekly basis for MSU’s student-run arts and culture publication.
  • Adhered to the in-house ING style guide and the AP Stylebook.
  • Assisted with the monthly proofing process prior to sending the magazine to print.
  • Managed the ING blog on WordPress.
  • Led the website redesign initiative by designing a wireframe and developing a proposal to present to the magazine owners.
  • Researched ING audience and readership metrics to improve engagement.
  • Worked in a team environment with sixteen other writers/editors to foster a collaborative, inclusive environment.

Public Relations Coordinator | Resource Center for Persons with Disabilities | January 2016–May 2018

  • Created promotional flyers, brochures, and website content to market the RCPD to prospective and current students, as well as donors and parents.
  • Designed publications for award events, donor updates, and website/office use.
  • Main contributor to the RCPD blog, covering unique stories on students, alumni, and donors relating to MSU’s disability community.
  • Managed all RCPD website content through an in-house content management system.
  • Member of the Alex’s Great State Race committee, focusing on PR and race coverage to communicate a touching message to the MSU and U-M communities.
  • Participated in event planning for donor-related events.

Editorial Intern | She Reads Truth | June 2016–August 2016

  • Worked directly with SRT’s Managing Editor and CEOs on a daily basis to assist in content and editorial calendar planning.
  • Planned study books that were published under varying reading schedules: 1-week, 4-week, and 3-month.
  • Copy edited and proofread every study book, adhering to the in-house style guide.
  • Contributed to decisions on study book titles, daily content titles, daily scripture distribution, and introductory content.

SOFTWARE AND SKILLS

  • Copy editing & Proofreading
  • Developmental editing
  • Web & Social Media Design
  • HTML & CSS code
  • Website content management systems
  • Adobe Creative Suite & Canva.com
  • Chicago Style and AP Style adherence
  • Copywriting & SEO
  • Brand strategy
  • Social media management
  • MS Office & Google Drive

EXTRACURRICULAR ACTIVITIES

MSU COLLEGE OF ARTS & LETTERS
STUDENT COUNCIL
Founding Member, Secretary | May 2018 – Dec 2018

VIM MAGAZINE
Editorial Team Member | Aug 2017 – Dec 2018

THE CURRENT (Formerly: ING MAGAZINE )
Independent study | May 2018 – Aug 2018

MUSIC, ART, & LANGUAGE IN BREGENZ, AUSTRIA
Study Abroad | July 2017