RESUME

My accomplishments as of today.

EDUCATION

Bachelor of Arts: Professional Writing
Concentration in Editing & Publishing
Michigan State University | East Lansing, MI
August 2015 – December 2018

NOTABLE EXPERIENCE

Web Content Specialist | BigCommerce | September 2020–Present

• Builds template-based web pages using Craft CMS for digital marketing campaigns, product-marketing, customer marketing and partner teams for the US, UK, Australia and additional regions
• Assists in building A/B tests for web pages and lead generation flows
• Assists in adding features and optimizations to the BigCommerce Blog based on WordPress
• Supports continuous improvement efforts for search engine optimization (SEO) and website usability as well as web publishing best practices (e.g. formatting, editing, technical/systemic considerations)
• Collaborates closely with the Brand, Design, Product, and other appropriate teams to further develop best practices for web content
• Creates and edits content following established style guidelines
• Evaluates content for relevance, clarity and timeliness
• Coordinates with Design team for development of image assets and to ensure brand compliance and consistency, enforcing established design and content standards
• Provides administrative support to CMS contributors, collaborating with IT partners as needed
• Oversees the training of new web publishers in Craft and WordPress blog publishing; develop/edit proper training resources

Associate Web Content Publisher | BigCommerce | September 2019–September 2020

• Supported content improvement efforts for SEO and website usability, as well as web publishing best practices (e.g. formatting, editing, technical/systemic considerations).
• Created and edited content following in-house style guidelines.
• Built template-based web pages using Craft CMS.
• Assisted in building A/B tests for web pages and lead generation flows.
• Assisted in adding features and optimizations to the BigCommerce Blog.

Marketing Coordinator | University of Texas at Austin, Texas Engineering Executive Education | May 2019–September 2019

• Worked in a dynamic team environment of educational program coordinators, business development specialists, marketers, and higher education professionals.
• Wrote and edited all social media and email marketing copy.
• Analyzed market trends to develop an intuitive brand strategy.
• Efficiently utilized marketing automation systems for social media and email.
• Compiled KPI’s and other metrics to monitor areas of need and improvement.

Editorial Assistant | Spartan Magazine | December 2017–April 2019

• Researched possible subjects for articles to capture inclusive, unique Spartan alumni stories.
• Wrote articles and small-length pieces for each quarterly magazine, which is distributed to over 500,000 MSU alumni around the world.
• Proofread and copy edited each issue prior to print.
• Managed the online text version of each issue to ensure accessibility standards were met.

Digital Content Editor, Editorial Team Member | ING Magazine (NOW: The Current) | August 2017–August 2018

• Wrote and edited articles and blogs on a bi-weekly basis for MSU’s student-run arts and culture publication.
• Adhered to the in-house ING style guide and the AP Stylebook.
• Assisted with the monthly proofing process prior to sending the magazine to print.
• Managed the ING blog on WordPress.
• Led the website redesign initiative by designing a wireframe and developing a proposal to present to the magazine owners.
• Researched ING audience and readership metrics to improve engagement.
• Worked in a team environment with sixteen other writers/editors to foster a collaborative, inclusive environment.

Public Relations Coordinator | Resource Center for Persons with Disabilities | January 2016–May 2018

Editorial Intern | She Reads Truth | June 2016–August 2016

• Worked directly with SRT’s Managing Editor and CEOs on a daily basis to assist in content and editorial calendar planning.
• Planned study books that were published under varying reading schedules: 1-week, 4-week, and 3-month.
• Copy edited and proofread every study book, adhering to the in-house style guide.
• Contributed to decisions on study book titles, daily content titles, daily scripture distribution, and introductory content.